In Berlin, the company further cemented its export-driven mindset and strengthened its commitment to convenience formats and high value-added solutions.

From 4 to 6 February 2026, Motilla took part in Fruit Logistica (Berlin), one of the world’s leading international trade fairs for the fresh produce sector. This year marked a significant milestone for the company, as it exhibited with its own stand for the first time, after several editions participating as a co-exhibitor alongside the Generalitat Valenciana. Motilla welcomed clients, distributors and industry professionals from a wide range of markets at Hall 11.2, Stand B54.

Once again, the fair proved to be a key platform for staying close to international markets and nurturing long-term business relationships built on trust and consistency. “Our presence in Berlin allows us to reinforce an export vocation that is part and parcel of Motilla’s DNA. It’s a long game—built campaign after campaign on reliability, continuity and an unwavering commitment to quality,” said Juan Motilla, Sales Manager at Juan Motilla S.L.

At this year’s edition, Motilla placed the spotlight firmly on an increasingly value-driven portfolio, with a strong emphasis on convenience formats and tailored solutions that cater to today’s consumers—who are looking for healthy, practical and differentiated options. This approach reflects the evolving market landscape and the channel’s shifting needs: more specialised proposals, retail-ready solutions and products fully aligned with current consumption habits.